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🚀 The Book in 3 Sentences

☘️ How the Book Changed Me

✍️ Top Quotes From the Book

• A good strategy honestly acknowledges the challenges being faced and provides an approach to overcoming them.
• A strategy that fails to define a variety of plausible and feasible immediate actions is missing a critical component.
• The kernel of a strategy contains three elements: a diagnosis, a guiding policy, and coherent action.
• Good strategy requires leaders who are willing and able to say no to a wide variety of actions and interests.
• Bad strategy is not simply the absence of good strategy. It grows out of specific misconceptions and leadership dysfunctions.
• Bad strategy is long on goals and short on policy or action. It assumes that goals are all you need.
• Motivation is an essential part of life and success, and a leader may justly ask for “one last push,” but the leader’s job is more than that. The job of the leader is also to create the conditions that will make that push effective, to have a strategy worthy of the effort called upon.
• Good strategy works by focusing energy and resources on one, or a very few, pivotal objectives whose accomplishment will lead to a cascade of favorable outcomes.
• Thus, the objectives a good strategy sets should stand a good chance of being accomplished, given existing resources and competence.
• One common reason for choosing avoidance is the pain or difficulty of choice.
• A second pathway to bad strategy is the siren song of template-style strategy—filling in the blanks with vision, mission, values, and strategies.
• A third pathway to bad strategy is New Thought—the belief that all you need to succeed is a positive mental attitude.
• But the essential difficulty in creating strategy is not logical; it is choice itself.